Using Google Analytics can better help you understand the effectiveness of your marketing efforts, better understand your visitors and optimize your store for conversions and sales.

Traffic sources: The channels where your traffic is being generated from, such as Google CPC, organic, Facebook, direct and email.

Best Practices When Using Google Analytics for Ecommerce . On the search results page, look at the URL and find your search term. For example: Lastly, let’s look at a glossary of Analytics terminology. The easiest way to check in with your e-commerce site, sales, and total revenue is to look carefully at your web traffic with the all-knowing analytics tool Google Analytics.

If you run/manage an online store/app, you can’t just depend upon the analytics reports provided by your shopping cart. All Traffic: channel, treemaps, source/medium and referral reports, Google Ads: campaign, treemaps, keyword, search query, hour of day and URL reports, Search Console: landing page, country, device and query reports, Social: overall, network referral, landing page, conversion, plug-in and user-flow reports, Campaigns: all campaigns, paid keyword, organic keyword and cost analyst reports, Benchmarking stats compare your insights with industry data that Google has aggregated. 2. This section will provide you with a detailed overview of how new customers (first time visitors), and returning visitors (visitors who have visited your store previously) interact with your online store and your products. This will also help you assess your site’s performance to ensure you’re creating a good shopper experience. If you’ve been pushing customers towards certain products, and you see that they have a low conversion rate, you may be better off using different products for your marketing campaigns. Don’t get overwhelmed though. Take your store’s usage data to assess how this data interacts with revenue and transactions to ultimately drive better results. Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. This feature provides a comprehensive report of what you need to know to develop efficient marketing efforts and sales strategies around your products. Save my name, email, and website in this browser for the next time I comment.

This will set up a new profile to track your ecommerce site analytics.

Try A/B testing the copy, images, and audiences that you’re posting to. Once you’ve saved these changes, go back to your admin page in Google Analytics and click on eCommerce settings to enable enhanced eCommerce tracking in your Analytics. But that doesn’t necessarily mean that your e-commerce business is on track to succeed. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business.

), 22 Successful Shopify Referral Program Examples, How PayPal used Referrals to Grow 10% daily, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Porgram Examples, 4 Super Easy Ways To Build Backlinks To Your Shopify Store, 8 Trendy Ecommerce Niches In 2020 That Sell Themselves, https://blog.hubspot.com/sales/what-is-the-buyers-journey, e-commerce tracking code with Google Analytics, Will This be The Most Unusual BFCM of Our Times? You can do this by adding a small line of code into your Shopify store’s settings — don’t worry, it’s easier than it sounds, and you can find a full guide here. This section will show you how many interactions are made before making a purchase, showing you where your marketing efforts are most effective.

To see all the information on how your campaigns are preforming, just go to Acquisition - Campaigns.

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